Write for us: what we publish, and how to pitch it
We take contributions, and the ones we publish have something in common: the writer used the phone, the app or the setting they are writing about, and they can say what happened. Everything below is an attempt to save you the trouble of writing something we will not run.
What we publish
Four kinds of piece, roughly. Hands-on reviews, where you have lived with a device long enough to know what annoys you on the fourth day rather than the first. Explainers that answer a question a buyer actually asks — why a phone with a big battery still dies by evening, what a refresh rate changes in practice, whether a cheaper chip will feel slow in a year. Comparisons between two devices that a real shortlist would contain. And how-to pieces that solve one problem completely, with the steps in the order the menus present them.
What we do not publish: rewritten spec sheets, launch news reassembled from other people's coverage, listicles built from search suggestions, and anything generated wholesale by a model and lightly edited. We also do not publish link placements dressed as editorial. If the reason for the article is a link, say so up front and we will tell you honestly that the answer is no.
House style, briefly
Write for the reader deciding what to buy with money that matters to them. Lead with the finding, not the preamble. Prefer the plain word. Give numbers only where you measured them or can point to who did, and say which — an unsourced figure is worse than no figure. Say what you did not test; a review that admits it never tried the camera in low light is more useful than one that pretends otherwise.
Structure a piece so it survives skimming: a short opening that states the question, subheadings that would make sense on their own, and a closing paragraph that answers the question asked at the top. Screenshots and photographs you took yourself are welcome and should be your own; we cannot use images lifted from manufacturers or other publications.
How to pitch
Send a short note through the contact page rather than a finished draft. Give the working title, two or three sentences on what the piece will argue, what you have access to, and roughly how long it will run. If you have published elsewhere, one link is enough; if you have not, a paragraph written in the voice of the proposed piece is worth more than a resume.
We reply to pitches we can use and, where we can, say why we cannot use the others. Accepted pieces get edited — for length, for structure and for claims we cannot stand behind — and you see the edit before it goes live. Your byline stays on the piece, and we do not resell it elsewhere.
Two practical notes. First, timing: news moves faster than our editing queue, so evergreen explainers are an easier sell than anything tied to this week. Second, corrections: if a reader shows that something in your piece is wrong, we fix it and say we fixed it. Writing for us means being willing to be corrected in public, which is the part that separates a contributor from a content supplier.